Siemens – a global conglomerate in the software industry. However, when they launched Siemens Integrated Training program not many of them were aware of this solution offered by Siemens. We ran geofencing campaigns to target local
engineering colleges and universities and leveraging display campaigns and publisher network tie-up to create awareness.

Our efforts came to fruition when we reached 1.2 million audiences, received 1300 plus registrations against the target of 750, earned 20,488 visits on the landing page, and received Geo footprint leads from 21 states.
Mendix was founded in 2005 in Rotterdam with the intention of solving the complexity of custom software development – until then it was siloed, slow, and inconsistent in delivering intended business results. Their objective was to build a loyal community, encourage students to take a free course and convert them to a paid certification user.

The problem was brand awareness. Our solutions were simple, cost-effective, and highly efficient, thus, resulting in overachieving our targets, successfully leveraging the student community that opted for the free courses, increasing website visits, and significantly increasing paid subscription base.

We saw a 1,020% increase in website visits in a quarter, overachieved course registration targets by 168% and ROAS by 4.2.

Siemens + Mendix
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Siemens + Mendix

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